The Organic Company are on a mission to help us buy less and buy better. This Danish brand is dedicated to tackling the climate problem by cutting down consumption and reducing the use of toxic pesticides; "We want all farming to be organic as a minimum- no more destructive production". And that's why their collection of over 200 reuseable cotton products are all made from GOTS certified 100% Organic Cotton and any product packaging has been made from recycled or biodegradable materials (which decompose into natural components found in nature). The IT MATTERS bag might be your favorite for many years to come. Made from 100% GOTS certified plain-weave cotton (also known as tabby or linen weave), which is a basic weave most frequently used within interior textiles and fashion. Use your bag for groceries, the gym and the errands of everyday life. If you replace disposable bags with reuseables you will help to save the planet from hundreds of disposable bags.